Of course, we can even help you choose the right target keyword based on in-depth research. Once approved, we will create your new post using our advanced competitor research process. Want to hire a company to perform keyword research to ensure you’re targeting the right phrases? Our SEO company provides you with the services you want in a plan made specifically for you. If you do not currently have a blog post strategy & keywords defined, we do offer an option to create that as well. Using the cornerstone and pillar content approach, we will identify 5 “hub” content topics along with 20 “spoke” post topics.
- Learn more about the benefits of small business membership in the U.S.
- Users have an expectation that your page will load quickly and efficiently.
- The title and description are shown in Google search results below each website link, so your site visitors may also read them to determine if your site offers what they want.
- In other words, having a secured website can help you rank better, especially if your page is compared to another page with similar quality but without SSL certificate.
On-Page SEO Factors
Google will often choose its own descriptions to display in search results. Second, increasing your CTR can drive more organic traffic to your site. And you shouldn’t just include them for the sake of it—they should also be valuable for users.
This is why you want to drop your keyword somewhere in the first 100 words or so. First, Shai created a bunch of brand new websites just for these experiments. These were fresh domain names that had never been registered before. Well, those stock images could be hurting your SEO (or at least they might not be helping it a whole lot). In this chapter I’ll show you how to make sure that your SEO content checks all of these boxes. Semrush also offers a suite of other tools that make it the all-in-one companion for on-page SEO.
Write Unique, Helpful Content
If you want to learn more about combining SEO and UX to get more people to your site, we’d advise you to look at our other articles on user experience. If you’re unfamiliar with crawlability and indexing, here’s a quick explanation of what it is and what it has to do with Google. To show your page in the search results, Google must first know about that page. It has to be indexed by Google, meaning that this page has been stored in their index.
If it’s a solid block of dry, boring text on a topic that only a small handful of people will understand or find interesting, it won’t get any traction. You want your headings to introduce what the next section of content is about. The more specific you get, the more specific the heading tags should be. In general, Google wants to show users the highest quality and most trustworthy content at the top.
Site structure and post structure
With WebFX’s on-site SEO services, you can pass all SEO tasks to your WebFX team. When pages have similar content, Google can use page experience signals to rank them—but those won’t be drastic ranking changes. What you may want to do instead is to use outbound links to cite your sources. This will help to establish the legitimacy, transparency, and accuracy of your content. In other words, by citing your sources, you’ll be aligning with the E-A-T search quality guidelines. But they do appear on the SERPs (right below the title of the page), so they can impact the click-through rate (CTR).
On-page SEO is the process of optimizing various factors of a web page to improve its rank in Google and other search engines. Featured snippets are a SEO Anomaly great way to increase your website’s visibility and drive more traffic. They appear at the top of search engine results pages (SERPs) and provide a brief summary of the content. To target featured snippets, it’s essential to optimize your content for the target keyword and provide a clear, concise answer to the user’s query.
Optimizing your site for mobile is essential because more than 50% of the Internet’s traffic comes from mobile devices. Google even uses a mobile-first approach for indexing websites. In most cases, smaller companies will focus on long-tail keywords or keywords with three to four words. For the best results, keep your meta description within 160 characters. Providing a compelling meta description can therefore have an impact on your CTR in cases where it does show.
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