You can use them to share posts, photos, videos, and whatever else you want. It’s basically just a profile but for something that’s not human. The biggest difference is that any number of people can Like and Follow the page.
But small businesses starting from scratch on Facebook need all the brand awareness and Jackpot Jill Online Casino brand recall they can get. Use the cover photo to include a photo of your dog if you want along with anything specific you want to promote. And then the profile photo is a square, 170 x 170 pixels. This is the name that will be visible to Facebook users, so make sure it’s spelled right.
- Here are some tips on how to get more Facebook page likes and followers that have helped over 100 thousand people so far and counting, so be sure to read it next.
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- But if you selected a category that doesn’t warrant a brick-and-mortar, it may not ask for this.
- You can use them to share posts, photos, videos, and whatever else you want.
- You need a Facebook Business Page to run Facebook ads, open a Facebook shop, or create a Facebook Group managed by your brand.
Step 4: Add visuals and an action button
While these tips mostly focus on community-building, don’t neglect Facebook’s live tools as a driver of sales. After you upload the photos, you can use the buttons in the top right of the preview to toggle between desktop and mobile view. Use these to make sure you’re happy with how your images look in both displays.
It helps track metrics like reach, engagement rate, impressions, shares, and more. Your cover image should capture the essence of your brand and convey your brand personality or highlight a current campaign. Facebook recommends you choose an image that’s 851 x 315 pixels.
And again, keep it simple and easiest for people to find you, just make it your business name. …read to the end of this post because we’re sharing a step-by-step tutorial on how to create a new Facebook page along with important tips to keep in mind along the way. Kelsey Herbers is a content writer based in Boise, ID. She has a passion for helping organizations of all sizes grow their brands in ways that maximize their impact. Her work has been published by The New York Times, the TODAY Show, Business Insider, and more.
Here are some tips on how to get more Facebook page likes and followers that have helped over 100 thousand people so far and counting, so be sure to read it next. Otherwise, you’re gonna start losing followers as quickly as you get them because they’re not getting any value from your page. …so that you don’t have to worry about it and you can just focus on your business, we do that for small businesses every single day. Depending on what you select, Facebook may have you add something such as the website URL you want to direct people to after they click on that button.
Facebook algorithm: Tips and expert secrets to succeed
Here’s where you tell people how to reach you more directly. The Bio section here is optional, but it’s highly recommended to complete it for both credibility and social SEO. That said, you can tweak all of this later if you need to, so don’t stress about it too much. For category, type a word or two that describes your business and Facebook will suggest some options. Enter your business information in the panel on the left. As you do so, the page preview will update in real time on the right.
It can significantly expand your audience reach, enable more specific ad targeting and drive more traffic to your website. Next, you’ll upload a cover photo and profile picture for your Facebook business page. It’s important to create a good visual first impression, so choose wisely here.
That being said, a good rule of thumb is to choose categories that accurately reflect what your business does and that will be relevant to your target audience. Now that you know all of the Facebook page categories that are available to you, it’s time to learn how to change your category. You can delete a page directly from the Facebook app — just make sure you’re logged into the account with admin access.
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